Web design • Interactive multimedia • Print & graphic design • eLearning
Corporate branding • Usability & information architecture • Project management
| Ryder Fleet Products Email Marketing Program | |
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Challenge: Ryder Fleet Products' email marketing program served approximately 10,000 subscribers, but needed revisions to increase effectiveness and bring it up-to-date. Solution: I led our marketing and development teams to create a more user-friendly look and feel and implemented comprehensive tracking and analytics to gather detailed data on user behavior for each subscriber segment. |
| Ryder Fleet Products Search Engine Optimization Program | |
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Challenge: Ryder Fleet Products consistenly ranked high in search engine results, yet yielded poor conversions at the page level. Solution: I increased the reach of our analytics to gather data on areas of SEO in need of adjustment, then implemented a landing page testing program in concert with optimization changes to increase page conversions and sales. |
| Cingular to AT&T Promonet Rebranding | |
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Challenge: Cingular Wireless' merger with AT&T needed to be reflected in their current Promonet Online Marketing Materials Ordering System, used by Cingular Wireless stores across the United States. Solution: I worked with the Cingular Wireless and AT&T Marketing and Design departments to rebrand the current Promonet system to meet AT&T Brand Guidelines and create a user-friendly look and feel. |
| Sony BMG Custom Promonet Design | |
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Challenge: Sony BMG Music, as a new Promonet client, required a custom site design to reflect it's target market and industry. Solution: I worked with Sony BMG Music personnel in New York to create an interactive design that enables business owners nationally and internationally to easily order marketing materials and stay updated on industry trends. |
| American Cancer Society Workplace Solutions Promonet Custom Design | |
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Challenge: The American Cancer Society needed a custom look for their Promonet implementation to go along with the launch of their Workplace Solutions Initiative. This site would be used for Human Resources agents in companies nationwide to order promotional materials to encourage enployee health. Solution: I designed a simple, clean user interface using ACS brand guidelines and collateral. |
| Arby's Custom Promonet Design | |
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Challenge: Arby's wanted a custom, fresh new look for their Promonet implementation to coincide with their edgy new marketing campaign. Solution: I worked directly with the Arby's Marketing team to create an impactful, user-friendly design using their marketing collateral as well as Macromedia Flash graphics that I customized to meet their new branding standards. |
| Hardee's/Carl's Jr Custom Promonet Design | |
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Challenge: The Hardee's/Carl's Jr corporation needed a simple, clean custom Promonet design for use by all franchise restaurant owners across the nation. Solution: I designed a simple user interface using strong whitespace and easy-to-use navigation while adhering to all Hardee's/Carl's Jr brand guidelines and requirements.. |
| Carvel Promonet Custom Design | |
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Challenge: The Carvel Corporation needed a simple, clean custom Promonet design for use by all franchise restaurant owners across the nation. Solution: I designed a simple user interface using the bright, playful Carvel colors and graphics customized to fit their fun, family-oriented message. |
| Krispy Kreme Promonet Custom Design | |
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Challenge: Krispy Kreme needed a new, updated header for their existing "My Krispy Kreme" (Promonet) site to reflect their new branding standards. Solution: I designed a header image for their site using collateral provided by Krispy Kreme as well as custom elements I created to incorporate their new, fresh look. |
| JP Morgan Chase Home Equity Print-on-Demand Online Ordering System | |
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Challenge: JP Morgan Chase Home Equity needed a new user interface for their Print-on-Demand System, used by mortgage agents nationwide. Solution: I designed an interface incorporating all of the tools, features and news items needed by mortgage professionals using information architecture and design standards to simplify the user's experience. |
| JP Morgan Chase Marketing Central Toolbox | |
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Challenge: JP Morgan Chase Home Equity Marketing Central Toolbox - a subset of the Chase Home Equity division - needed a new user interface for their marketing materials Print-on-Demand library. Solution: I designed a clean, user-friendly interface to meet the stringent standards and requirements for this elite Home Equity subdivision. |
| JP Morgan Chase Marketing Central | |
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Challenge: JP Morgan Chase Marketing Central needed a fresh design their Print-on-Demand online ordering system. Solution: I designed a clean, crisp user interface to welcome users from throughout all divisions of JP Morgan Chase to their online ordering system. |
| LVR Institute of Atlanta | |
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Challenge: This internationally-acclaimed reconstructive surgery practice needed an elegant, professional site design to convey their specialized message to their target market and media alike. Solution: Using Adobe InDesign, I worked directly with the client to design a simple, stylish user interface to consider as they revamp their marketing and Web presence to match the growth of their practice and clientele. |
| The Jones Center for Diabetes & Endocrine Wellness | |
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Challenge: This 20-year old medical practice specializing in diabetes wellness needed a site to educate and disseminate information to patients in a user-friendly, easily accessible way. Solution: As a third-party subcontractor, I designed and programmed this site based on specific client requirements using XHTML, DHTML, Javascript, CSS, and Search Engine Optimization. |
| Lanier Technical College Website redesign | |
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Challenge: Lanier Tech's old Website suffered from poor design, confusing navigation and no maintainability, all impacting public image and student recruitment. Solution: I led a team, including multiple non-technical stakeholders and a technical/design contracting firm to redesign Lanier Tech's site. I also designed and programmed a secure content management system using ASP, Macromedia Dreamweaver and MS SQLServer 2000. |
| Traci's Learning Corner | |
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Challenge: Traci's Learning Corner needed a brand identity, including a Website, that would separate them from their competition as a certified, curriculum-rich professional childcare center as well as provide resources for parents. Solution: Using Adobe Photoshop, I developed a corporate identity that expressed TLC's mission and built a dynamic, content-managed Website that allows TLC staff to update information. |
| Sunshine Wedding Consultant | |
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Challenge: This aspiring entrepreneur needed to announce the launch of her new business with a stylish, polished Web presence. Solution: As a freelance consultant for an acclaimed national Web marketing company, I worked directly with the client to design and develop a custom Website to effectively reach the client's target market. |
| Happy Children Daycare | |
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Challenge: Happy Children In-home Daycare needed a marketing package that would not only provide resources for parents, but also provide tools to encourage networking among other local in-home daycare providers. Solution: Using Adobe Photoshop, I developed a corporate identity that expressed HCD's mission and built a dynamic Website with collaborative tools such as newsletters, discussion forums, events calendars and galleries. |
| Morris Bryson, Attorneys at Law | |
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Challenge: This metro-Atlanta law firm was receiving requests from existing clients for more online resources. They were also looking to grow their practice. Solution: I designed and programmed this site working directly with the client throughout all phases of the project lifecycle, including needs analysis, information architecture, design proposals and templates, production of site using XHTML, DHTML, Javascript, CSS, and Search Engine Optimization. |
| Allen Insurance Group | |
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Challenge: This 50-year old Gainesville-area business needed to break into the online insurance market in order to compete with other companies. Solution: I designed and programmed this site working directly with the client throughout all phases of the project lifecycle using XHTML, DHTML, Javascript, CSS, and Search Engine Optimization. I trained their designated personnel to maintain the site and continue to act as consultant on SEO. |
| Sew Me a Sign | |
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Challenge: This growing family-owned business needed a corporate branding and Web marketing solution to match it's growing needs. Solution: As a freelance consultant for an acclaimed national Web marketing company, I worked directly with the client to develop a corporate identity that expressed the client's unique mission. I then designed and built a site to effectively reach their target market. |
| Lincoln Funeral Home and Chapel | |
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Challenge: The firm supplying technology support to this Decatur business had qualified Web programmers on staff, but needed design expertise to effectively market this business online. Solution: I worked with the tech firm to analyze the client's online competitive market and needs. I then designed the site layout, including custom graphics, and built easy-to-use page templates for their programmers based on my design. |
Corporate branding • Usability & information architecture • Project management Aura-Leigh Sanders Jenkins |
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